BBW is a one-of-a-kind global brand to let customers to create their stuffed animal with a unique experience. The brand originates in St. Louis, MO, US since 1997 and develops into a global operation that owns 500 stores, children and adults have created over 170 million furry friends in the stores altogether. BBW’s vision is to provide every customer an unforgettable “Experience First” stuffed animal’s interactive experience.